Overview
Patient education aims to empower patients in actively managing their health in various settings, one of which is the community pharmacy setting. However, a major challenge in effective patient education is the complexity of medical information. Possessing effective communication skills for medical counseling promotes a strong therapeutic alliance between the pharmacist and the patient and leads to medication safety and adherence.
This e-learning module highlights strategies on how to improve communication skills, overcome communication barriers, and establish trust with patients while upholding necessary ethical considerations in the community pharmacy setting.
At the end of this learning module, participants should be able to:
Keywords: medication counselling, community pharmacy, medication safety, patient education, communication skills, patient teaching, role of community pharmacist, client education, role of pharmacist in community pharmacy